Optimization will make your life worse

A otimização tornará sua vida mais difícil!

There is a concept that applying data science to your business will automate processes, consolidate information faster, make employees lives easier, and allow them to go home earlier. All of that is true! It does leave an important part out, however. What often doesn’t get mentioned is that data science comprehensively considers so many nuances of your business, all at once, that understanding its optimized scenarios will require significant hours of training, as well as a mindset change within your planning team.

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